PAT (Private App Token / Personal Access Token) is a well-known concept in the software and API world, not something invented specifically by HubSpot.
It’s a common standard used across many platforms that allow secure API access without relying on a user’s password, for example:
- GitHub
- GitLab
- Many SaaS systems (CRM, BI tools, automation platforms, etc.)
The idea behind PAT
A PAT is an access key that represents:
- An application or service
- With predefined permissions (Scopes)
- Without depending on a user’s username/password
In other words — instead of authenticating as a user:
you authenticate as an app using a controlled, limited token.
Why it became a standard
- More secure than legacy API Keys
- Permissions can be tightly scoped
- Easy to revoke and regenerate without impacting users
- Ideal for automations, scripts, and background integrations
What’s specific to HubSpot
HubSpot adopted this industry concept:
- PAT is called Private App Token
- It replaces the legacy API Key
- It operates based on CRM object scopes
So overall:
PAT is an industry-wide concept — and HubSpot is simply one implementation of it within its platform.
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