בלוג האבספוט 💜 הדרכה תמיכה טיפים : 🚩 10 RED FLAGS for a Marketing Director

Leads from B2C or freelancers instead of companies
→ Individuals with no business domain or company field — not part of your ICP.
Leads from very small companies or startups outside your target size
→ Example: 1–2 employees when your ICP is mid-market or enterprise.
Leads from irrelevant industries
→ Industry field doesn’t match your target verticals (e.g., retail leads for a SaaS B2B tool).
Leads from countries you don’t serve
→ Outside your active regions — no point assigning to Sales.
Leads without a company domain email
→ Gmail, Yahoo, Hotmail, etc. — weak buying intent and not a business contact.
Leads with student or personal titles
→ Job titles like “student,” “intern,” “consultant,” or “owner of side project.”
Leads missing mandatory company data
→ No company name, website, or employee count — can’t qualify fit or assign ownership.
Leads engaging with wrong content type
→ Downloaded B2C or educational content, not product/solution-related materials.
Leads who are not decision-makers or influencers
→ Job roles with no buying power — no real impact on pipeline quality.
Leads who repeatedly unsubscribe or show zero engagement
→ Not interested, unqualified, or mismatched with your value proposition.

בלוג האבספוט 💜 הדרכה תמיכה טיפים