The LinkedIn Data Types You Can Connect to HubSpot

Connecting LinkedIn to HubSpot can significantly improve your sales, outreach, and lead-management processes. While LinkedIn’s API is limited, several integrations — including LinkedIn Sales Navigator, HubSpot’s native connector, and third-party tools — allow syncing a wide range of LinkedIn data into HubSpot.
Below is a clear breakdown of all the LinkedIn “parts” you can connect to HubSpot.

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1. Contact Data

You can sync or import LinkedIn profile data directly into HubSpot:

• First name, last name

• Job title

• Company name

• Location (city/country)

• LinkedIn profile URL

• Sales Navigator profile URL

• Email/phone enrichment via third-party tools

Tools that support this:

• Hublead → Click here for HubLead

• Hublead contact importer → https://www.hublead.io/features/import-linkedin-contacts-to-hubspot

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2. Company Data

You can bring company-level information from LinkedIn into HubSpot, such as:

• Company name

• Industry

• Company size

• Location

• Website/domain

• Associated employees

Supported by:

• Sales Navigator + HubSpot → https://knowledge.hubspot.com/integrations/how-to-connect-hubspot-and-linkedin-sales-navigator

• Hublead → Click here for HubLead

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3. LinkedIn Messages & Conversations

Some integrations allow you to sync LinkedIn conversations into HubSpot timeline activity:

• Incoming messages

• Outgoing messages

• InMail conversations

• “Last LinkedIn message sent” date

• “Last LinkedIn reply” date

Tools that support this:

• Hublead → Click here for HubLead

• Hublead LinkedIn message sync → https://www.hublead.io/features/sync-linkedin-activities-to-hubspot

• Closely message syncing → https://closelyhq.com/integrations/hubspot-linkedin-integration

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4. Connection Requests & Invitations

You can track LinkedIn connection activity inside HubSpot:

• Connection requests sent

• Invitations accepted

• “Connected On” date

• Activity logs on contact timeline

Tool example:

• Hublead → Click here for HubLead

• Hublead connection sync → https://www.hublead.io/hubspot-linkedin-integration

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5. Sales Navigator Actions Inside HubSpot

If you activate the native LinkedIn Sales Navigator integration, you can see and use:

• Send InMails directly from HubSpot

• View “Icebreakers” (shared connections, shared experiences, interests)

• View “Get Introduced” opportunities

• View “Related Leads” and recommended accounts

Learn more:

• Sales Navigator + HubSpot → https://knowledge.hubspot.com/integrations/how-to-connect-hubspot-and-linkedin-sales-navigator

• LinkedIn Sales Navigator capabilities → https://business.linkedin.com/sales-solutions

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6. CRM Sync (LinkedIn ↔ HubSpot)

LinkedIn’s official CRM Sync with HubSpot (Sales Navigator Enterprise) supports:

• Syncing Contacts ↔ Leads

• Syncing Companies ↔ Accounts

• Syncing Deals ↔ Opportunities

• Owner/rep mapping

• Data writeback from LinkedIn to HubSpot

Full guide:

• LinkedIn CRM Sync for HubSpot → https://knowledge.hubspot.com/integrations/connect-hubspot-and-linkedin-crm-sync

• LinkedIn CRM Sync Enablement Guide → https://content.linkedin.com/content/dam/help/sales-navigator/en-us/CRM_Sync_for_HubSpot_Enablement_Guide_Final.pdf

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7. Activity Logging & Reporting

Once LinkedIn data is inside HubSpot, you can:

• Build workflow triggers based on LinkedIn replies

• Create lists for “connected but no message”

• Report on total messages, invites, replies

• Score leads based on LinkedIn engagement

• Track LinkedIn outreach as timeline activities

Tools:

• Hublead → Click here for HubLead

• Closely → https://closelyhq.com/integrations/hubspot-linkedin-integration