The LinkedIn Data Types You Can Connect to HubSpot
Connecting LinkedIn to HubSpot can significantly improve your sales, outreach, and lead-management processes. While LinkedIn’s API is limited, several integrations — including LinkedIn Sales Navigator, HubSpot’s native connector, and third-party tools — allow syncing a wide range of LinkedIn data into HubSpot.
Below is a clear breakdown of all the LinkedIn “parts” you can connect to HubSpot.
1. Contact Data
You can sync or import LinkedIn profile data directly into HubSpot:
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First name, last name
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Job title
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Company name
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Location (city/country)
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LinkedIn profile URL
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Sales Navigator profile URL
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Email/phone enrichment via third-party tools
Tools that support this:
Hublead contact importer → https://www.hublead.io/features/import-linkedin-contacts-to-hubspot
2. Company Data
You can bring company-level information from LinkedIn into HubSpot, such as:
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Company name
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Industry
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Company size
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Location
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Website/domain
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Associated employees
Supported by:
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Sales Navigator + HubSpot → https://knowledge.hubspot.com/integrations/how-to-connect-hubspot-and-linkedin-sales-navigator
3. LinkedIn Messages & Conversations
Some integrations allow you to sync LinkedIn conversations into HubSpot timeline activity:
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Incoming messages
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Outgoing messages
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InMail conversations
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“Last LinkedIn message sent” date
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“Last LinkedIn reply” date
Tools that support this:
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Hublead LinkedIn message sync → https://www.hublead.io/features/sync-linkedin-activities-to-hubspot
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Closely message syncing → https://closelyhq.com/integrations/hubspot-linkedin-integration
4. Connection Requests & Invitations
You can track LinkedIn connection activity inside HubSpot:
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Connection requests sent
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Invitations accepted
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“Connected On” date
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Activity logs on contact timeline
Tool example:
- Hublead → Click here for HubLead
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Hublead connection sync → https://www.hublead.io/hubspot-linkedin-integration
5. Sales Navigator Actions Inside HubSpot
If you activate the native LinkedIn Sales Navigator integration, you can see and use:
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Send InMails directly from HubSpot
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View “Icebreakers” (shared connections, shared experiences, interests)
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View “Get Introduced” opportunities
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View “Related Leads” and recommended accounts
Learn more:
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Sales Navigator + HubSpot → https://knowledge.hubspot.com/integrations/how-to-connect-hubspot-and-linkedin-sales-navigator
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LinkedIn Sales Navigator capabilities → https://business.linkedin.com/sales-solutions
6. CRM Sync (LinkedIn ↔ HubSpot)
LinkedIn’s official CRM Sync with HubSpot (Sales Navigator Enterprise) supports:
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Syncing Contacts ↔ Leads
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Syncing Companies ↔ Accounts
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Syncing Deals ↔ Opportunities
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Owner/rep mapping
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Data writeback from LinkedIn to HubSpot
Full guide:
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LinkedIn CRM Sync for HubSpot → https://knowledge.hubspot.com/integrations/connect-hubspot-and-linkedin-crm-sync
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LinkedIn CRM Sync Enablement Guide → https://content.linkedin.com/content/dam/help/sales-navigator/en-us/CRM_Sync_for_HubSpot_Enablement_Guide_Final.pdf
7. Activity Logging & Reporting
Once LinkedIn data is inside HubSpot, you can:
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Build workflow triggers based on LinkedIn replies
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Create lists for “connected but no message”
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Report on total messages, invites, replies
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Score leads based on LinkedIn engagement
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Track LinkedIn outreach as timeline activities
Tools:
