The process begins with exporting contact data from HubSpot, where phone numbers may exist in various inconsistent formats (local formats, with or without country codes, including special characters, etc.), along with the unique contact identifier (Record ID) to ensure accurate mapping. The data is then transferred to Google Sheet, where a normalization process is applied using formulas or scripts to clean and standardize the numbers, converting them into the global E.164 format (including country code and removing unnecessary characters).
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